Shelly Rouse

Principal Consultant, Planning Advisory Service

Shelly Rouse is a Principal Consultant with the Planning Advisory Service with a passion for delivering support to local authorities and helping drive public sector improvement with housing delivery and land supply as her specialities. Shelly is project lead for PAS on its capacity, capability, skills and resources programme; using her expertise in local government resourcing issues including strategic workforce planning and project management. Shelly started her career in local government and has worked across many planning specialisms including development management, planning policy and delivery roles. Previous roles also include working for Department of Levelling Up, Housing and Communities within the Planning Policy and Reform Team. Shelly has worked at PAS since 2020 and has been involved in local authority support & projects on development management practices, local plan, planning reforms, environmental assessment and housing numbers. She is frequent blogger for PAS under the name @HouseyRousey and a regular on industry podcasts such as 50Shades of Planning. She is a regional chair of Women in Planning which is an organisation seeking to promote equality and diversity in the planning industry.